Our Journey
PrettyData was born out of firsthand experience of owning a salon in L.A. since 2010 and a parallel career in tech startups and finance.
Our founder has faced the challenges of running a profitable salon firsthand, the salon continues to thrive and remain profitable to this day. He applied insights from his time in finance and scaling tech businesses to his own salon. Recognizing the need for better tools, PrettyData was created to empower salons with data-driven solutions to stay profitable and competitive.
Our aim is to create a sustainable future for salons and beauty professionals.
The beauty industry is tough—salons often operate on thin margins, and beauty pros earn 20% less than the average American. Keeping up with competitors on pricing, marketing, and reputation can feel impossible. Traditional software falls short, missing the broader market insights owners need. PrettyData bridges this gap with competitive intelligence, AI-powered insights, and automations that give salons the tools to see what's happening around them, make smarter decisions, and stay ahead—so every salon and beauty professional can thrive.
Global Remote Team
Our strength lies in the diversity of our team, spread across continents and connected by a shared passion for turning data into actionable insights.
We believe that great ideas know no boundaries, and neither do we. Each flag on our map represents not just a location, but a unique voice and story that contributes to who we are as a company. At PrettyData, we're not just about numbers and analytics—it symbolizes our commitment to creating opportunities for anyone, anywhere.
