This fragility means that if one beauty professional leaves and takes their clients with them, the salon is at risk of going out of business. Additionally, there are 4 million beauty professionals, 80%+ of whom are women, earning an average of $27,000 per year—20% less than the national average. This wage is hard to live on and is the #1 reason beauty professionals leave salons. To remain viable, both salons and beauty professionals need to change prices to outpace inflation and stay up to date with what competitors are doing so they don’t leave money on the table. Traditional booking software focuses on in-salon operations but neglects external market dynamics. PrettyData addresses this gap by providing competitive intelligence tools that exist for other industries into the hands of beauty professionals so they save time and make more money by allowing them to focus on their craft, not math.